CONTACT:

Peter Boatwright
Tepper School of Business
pbhb@andrew.cmu.edu
412-268-4219

Jonathan Cagan
Mechanical Engineering
jcag@andrew.cmu.edu
412-268-3713

Research

The Center's goal is to formalize approaches and methods to navigate the gap between R&D and market penetration.  Efforts define and refine corporate value and branding propositions, elicit unmet marketplace needs, strategize product and technology planning, develop and refine the early product development process to deliver on a value proposition, and create tools to fulfill marketplace needs.  The result is a scientific and practical understanding and implementation of pragmatic innovation strategies.

The Center engages and provides a forum for faculty, PhD students, and corporate partners to make important contributions to refining the process of innovation.   

CPSI develops quantitative and qualitative methods to: